Job Description
Rocky Mountain University of Health Professions (RMU) is a private, proprietary graduate-level healthcare university created in 1998 to help meet the nation's healthcare workforce needs. Accredited by the Northwest Commission on Colleges and Universities (NWCCU), RMU offers PhD, clinical doctorate, and master's degrees, along with post-professional certificate programs. Programs are delivered through flexible online, hybrid, and on-campus residential programs. RMU's doors have opened and welcomed students and healthcare professionals for over a quarter of a century. At RMU, we are committed to advancing healthcare education to improve the human condition.
Position Summary:
RMU seeks an energetic and collaborative marketing specialist to support innovative initiatives that drive prospective student engagement and enrollment. The marketing specialist is responsible for developing and executing effective marketing strategies to promote programs, attract quality prospective students, and drive student enrollment.
This position will play a key role on the marketing team, executing email marketing campaigns and supporting overall marketing efforts, helping to shape our brand identity and grow student enrollments. The marketing specialist will have experience with traditional, digital, email, web, SEO, social, and content marketing to manage campaigns, analyze data and market trends, and identify growth opportunities.
This is an exciting opportunity to be directly responsible for the enrollment growth of RMU's 24 graduate degree programs and 18 certificates, each with unique target audiences.
Utah has something for everyone to enjoy! We invite you to learn more about our scenic beauty, up-and-coming arts and entertainment scene, and close-knit community.
Core Functions: - Develop and implement marketing strategies, including email marketing, to achieve organizational goals and objectives.
- Collaborate with cross-functional teams to create and execute marketing campaigns across various channels, including email, digital, social media, etc.
- Manage marketing projects: work cross-functionally, set deadlines, budgets, and project parameters.
- Manage and monitor the performance of campaigns, analyze results, and provide actionable insights and recommendations for improvement.
- Support creating and producing marketing materials and content, such as brochures, emails, web pages, etc.
- Conduct market research and competitor analysis to identify market trends, student preferences, and growth opportunities.
- Develop and execute targeted email marketing campaigns, including list segmentation, content creation, and performance analysis.
- Track, measure, and report on key email marketing metrics and overall effectiveness of campaigns, including open rates, click-through rates, conversions, etc.
- Stay current with industry trends, emerging technologies, and best practices, and incorporate them into the email marketing strategy.
- Build and maintain strong relationships within the team and across the University.
- Write marketing content (e.g., email, blogs, scripts, brochures) to support paid demand-generation campaigns and University branding efforts.
- Other duties as assigned.
Background/Expertise: - Bachelor's degree in marketing, communications, or business.
- 3+ years of prior experience required, with demonstrated success in developing and executing effective marketing strategies that drive growth and achieve measurable results.
- Demonstrated history of writing compelling, concise, and persuasive marketing copy for email, social, marketing collateral, and digital. Experience writing video scripts is a plus.
- Strong knowledge of marketing principles, tools, and techniques across various channels, including digital, social, email, content, SEO, and brand management.
- Experience planning and executing successful email marketing campaigns, including list segmentation, content creation, and performance analysis.
- Proficiency in using email marketing platforms and automation tools to create, segment, and deploy email campaigns.
- Strong understanding of email marketing best practices.
- Excellent copywriting and editing skills, with the ability to craft compelling, concise, and persuasive email content that drives action and engagement.
- Proficiency in graphic design with the Adobe Creative Suite and/or Canva.
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Expertise in social media platforms.
- Highly organized with strong project management skills. Able to manage multiple projects/campaigns simultaneously and meet deadlines.
- Exceptional communication and interpersonal skills with the ability to collaborate effectively, work independently, and as part of a team, and build relationships with stakeholders.
- Creative thinking and problem-solving skills with the ability to manage multiple priorities and maintain a results-oriented mindset.
- Understanding of SEO practices and how SEO fits into the marketing mix.
Personal Attributes: - Strategic thinker with a creative mindset.
- Results-oriented with a passion for innovation.
- Collaborative worker with the ability to build strong cross-functional relationships.
- Self-starter with the ability to thrive in a fast-paced, evolving environment.
- Demonstrates a strong work ethic while maintaining a positive and engaging attitude.
Candidates invited to interview may be asked to present examples of previous marketing work, including writing samples.
Why Join RMU? RMU provides a collaborative, mission-driven work environment with opportunities for professional development and competitive benefits.
For candidates seeking meaningful work, a collaborative environment, and the opportunity to make a real difference in healthcare education, RMU is an outstanding place to grow a career.
Here are some key reasons why you should consider RMU:
1. Mission-Driven & Purposeful Work
RMU is dedicated to advancing healthcare education and training the next generation of healthcare leaders. Working here means contributing to a mission directly impacting patient care, community health, and medical innovation.
2. Innovative & Growing Institution
RMU is dynamic and forward-thinking, consistently expanding its graduate and doctoral programs in health sciences, physical therapy, occupational therapy, nursing, and other healthcare fields. This provides an opportunity to work in a fast-growing and evolving educational environment.
3. Impact on Student Success & Healthcare
Employees at RMU play a critical role in shaping the experiences of future healthcare professionals. Whether through marketing, admissions, faculty roles, or administration, every team member contributes to improving student outcomes and, ultimately, the quality of healthcare nationwide.
4. Collaborative & Supportive Culture
RMU fosters a tight-knit, collegial work environment where faculty, staff, and leadership collaborate across departments to achieve shared goals. The University values teamwork, professional development, and continuous improvement.
5. Proximity to Outdoor Recreation & Quality of Life
Located in Provo, Utah, RMU is surrounded by stunning mountains, outdoor recreation, and a vibrant community. Employees enjoy access to hiking, skiing, mountain biking, and other outdoor activities, making it an ideal workplace for those who appreciate work-life balance and an active lifestyle.
6. Professional Growth & Development
RMU invests in its employees by offering:
- Opportunities for leadership and career growth
- Professional development programs and continuing education
- A culture that encourages innovation and new ideas
7. Competitive Benefits & Work Environment
RMU provides competitive salaries, comprehensive benefits, and a positive work environment to support employee well-being.
8. Commitment to Diversity & Inclusion
RMU values diversity, equity, and inclusion, fostering an inclusive workplace where different perspectives and backgrounds are celebrated.
RMU is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity, sexual orientation, age, national origin, disability, veteran status, genetic information, or any other status or condition protected by law.
We are committed to providing access, equal opportunity, and reasonable accommodation for applicants. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact hr@rm.edu.
Job Tags
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