Job Description
Search Engine Marketing (SEM) Specialist
Are you an experienced SEM professional looking to take the next step in your career? Join a dynamic, remote-first team that values collaboration, innovation, and data-driven decision-making. We specialize in creating impactful digital marketing campaigns across industries, helping clients achieve measurable business growth through strategic advertising.
As a Search Engine Marketing Specialist, you'll play a key role in developing and executing high-performance Google Ads and Bing Ads campaigns. From strategy and keyword research to ad creation, A/B testing, and performance analysis, your expertise will help clients succeed in today's competitive digital landscape.
Bonus Skills
While not required for this role, experience with SEO and paid social advertising is a plus. These additional skills can enhance your ability to contribute to integrated digital marketing strategies.
Why Join Us?
We offer a remote-first work environment, allowing you the flexibility to work where you're most productive. Our team is committed to professional growth, and we provide access to industry-leading tools, ongoing training, and a collaborative culture. Benefits include:
Competitive compensation
Comprehensive benefits package
Matching 401(k)
Generous PTO
Opportunities for career advancement
Your contributions will directly impact client success and help drive your own professional growth in an exciting, supportive environment.
Applicants must currently reside in Arkansas, Missouri, or Illinois to be considered.
Key Responsibilities
Plan, execute, and manage SEM campaigns across Google Ads and Bing Ads, ensuring alignment with client objectives.
Conduct keyword research, A/B testing, and trend analysis to optimize campaign performance.
Monitor key performance metrics (budget pacing, impression share, conversions, and ROI) and make data-driven adjustments.
Analyze advertising data to provide detailed performance reports with actionable insights.
Stay up-to-date on SEM trends, new technologies, and industry advancements to drive continuous improvement.
Collaborate with account management, SEO, social media, and creative teams to develop cohesive digital marketing strategies.
Educate clients and team members on SEM best practices and campaign performance insights.
Recommend strategic budget increases based on campaign success and business objectives.
Commit to ongoing professional development, certifications, and platform updates to stay ahead in the industry.
Qualifications
Bachelor's degree in Marketing, Advertising, Communications, or a related field
2-4 years of experience in SEM, digital marketing, or a similar role
Required: Google Ads (Search, Display, Video, Shopping Ads, Measurement)
Preferred: Microsoft Advertising Certified Professional
Preferred: Google Analytics Individual Qualification (GAIQ)
Key Skills & Competencies
Expertise in Google Ads, Bing Ads, and keyword research tools
Strong analytical skills for data interpretation, A/B testing, and trend analysis
Ability to align SEM strategies with broader marketing and business goals
Excellent communication skills for reporting campaign performance and insights
Collaborative mindset to work effectively with internal teams and external stakeholders
Proactive approach to staying ahead of SEM industry changes and best practices
If you're passionate about driving paid search success and want to work in a supportive, growth-oriented environment, we'd love to hear from you!
Employment Type: Full-Time
Salary: $ 41,000.00 100,000.00 Per Year
Job Tags
Full time, Remote work,