Job Description

Job Description

Job Description

Here is your chance to showcase your skills with an established, yet growing, company that's been in business for over 25 years! RITALKA is a family-owned company focused on creating jobs in rural communities in the upper Midwest. Our company values foster strong relationships with not only our employees and customers, but also our communities. We take pride in offering careers that fit the person rather than a person to fit a job which allows us all to do extraordinary things with ordinary people.

SALARY IN ACCORDANCE WITH APPLICABLE EXPERIENCE!

BENEFITS: Medical Insurance, Health Savings Plan (HSA), Flexible Spending Plans (Dependent and Medical), Accident Insurance, Critical Illness, Short-Term Disability, Long-Term Disability, 401(k) with an employer match, Term Life Benefits, Employee Assistance Program (EAP), Employee-of-the-Month, Employee-of-the-Year, On-site Welding Training and Qualifications, Employee Luncheons, Employee and Family Company Picnics, Community Volunteering Opportunities, RITALKA University

As the Digital Marketing Manager , you will oversee the content creators and all marketing strategies; lead marketing efforts with a strong, personal, focus on technical marketing and SEO optimization including data analytics; be responsible for marketing efforts that cover all brands and locations of the corporation with a focus on driving organic traffic, improving search engine rankings, and enhancing the overall digital presence of all brands.

What does the Digital Marketing Manager do at RITALKA?

• Manage the content creators and their work, providing guidance and feedback to ensure content is appropriate, applicable, and aligns with SEO strategies and overall marketing objectives
• Develop, implement, and carry out comprehensive SEO strategies to improve organic search rankings and increase website traffic. This includes conducting keyword research, site audits, and competitor analysis to identify opportunities for optimization
• Collaborate with content creates to ensure SEO best practices are applied and to optimize content so it aligns with SEO strategies and drives engagement with a focus on both search engines and the user experience
• Work with marketing and IT departments to optimize website architecture, internal linking, and page load speeds to improve search engine crawlability and user experience and to resolve technical SEO issues
• Ensure proper implementation of structured data, meta tags, and other on-page SEO elements
• Use analytics tools to track, analyze, and report on website performance, SEO metrics, and ROI and present findings, including insights and recommendations for improvement to leadership
• Stay up-to-date with the latest SEO, digital marketing trends, and algorithm updates to ensure ongoing optimization efforts remain effective
• Manage multiple projects and coordinate with cross-functional teams to execute SEO strategies while simultaneously, ensuring timely delivery of all tasks related to technical marketing and SEO
• Work with content creators and brand leaders to develop, implement, and manage overall marketing strategies for multiple brands and recruitment efforts.

What are we looking for in a great candidate?

• Experience leading marketing teams and managing cross-brand digital strategies
• Strong knowledge of SEO and SEM tools and platforms (e.g., Google Analytics, Google Search Console, SEMrush, Moz)
• Experience with HTML, CSS, and web development principles as they relate to SEO
• Ideally has knowledge of other digital marketing disciplines, such as PPC, social media marketing, and email marketing
• Uses time management skills effectively to complete work in a timely fashion to meet agreed-upon deadlines
• Demonstrates initiative, perseverance, and attention to detail
• Proven track record of improving search engine rankings and driving organic traffic
• 5+ years of experience in marketing or IT/web design with a strong focus on SEO
• Bachelor Degree in marketing, computer science, or related degree
• Experience with management and general marketing strategies, including content creation

OR

Any combination of education and experience that would provide the required skill and knowledge for successful performance would be acceptable.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal opportunity employer and consider all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

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