Job Description

Social Media Manager

Who we are: 

The Lip Bar is a beauty brand that exists to challenge the beauty standard by reminding our customers that they are enough through diverse imagery, affordable pricing, and easy to use products. 

About The Role:

The Social Media Manager is an integral member of the The Lip Bar marketing team, responsible for managing, growing and creating content for our social media profiles. As social media manager, you will collaborate closely with colleagues to ensure that all campaigns align accordingly with brand image while also being able to contribute to the content creation process. The Social Media Manager is responsible for strategizing and creating campaigns that increase following, engagement, brand awareness and affinity. You will be trusted with understanding key performance indicators for social media and collaborating with internal partners to create and post creative, trend-forward, on-brand content tailored to entertain, inform, and inspire. The manager will track and monitor all related posts across social platforms like Tik Tok, YouTube, Facebook, & Instagram. This role will report directly to the Brand Manager & be supported by a Social Media lead. 

In this role, you will work on the following:

• Manage communications across priority platforms such as Instagram, Tik Tok and Facebook to build and drive customer engagement and customer acquisition.
• Create and execute monthly content plans with compelling content and captions across social media.
• Create, edit & compile engaging content through use of various editing tools including in platform, CANVA, Capcut, etc. 
• Manage and plan live shopping & activations.
• Write persuasive copy with skill and in brand voice.
• Research current trends and audience preferences to create relevant content.
• Analyze & report weekly metrics & KPIs to upper management & peers
• Facilitate and engage in online conversations with customers٫ including responding to queries or questions from clients.
• Understanding KPI’s and optimizing actions for social media performance.
• Tracking customer engagement and optimizing campaign content based on engagement.
• Collaborating with designers to provide attractive and informative content
• Keeping up with technologies used in social media.
• Establishing relationships with industry professionals & influencers on social media.
• Understanding of Brand Voice and Audience (i.e., look, tone, and feel) to be able to quickly react to trends.
• Demonstrates critical thinking skills through an ability to generate multiple solutions/creative concepts/copy directions across all platforms 
• Flexibility to adapt to evolving needs and priorities.

Qualifications

• BS degree in Marketing, Public Relations, or relevant field.
• Minimum 3 years of experience, preferably an Expertise in multiple social media platforms.
• In-depth knowledge of social media platforms
• Ability to deliver creative content (text, image, and video).
• Ability to grasp future trends in digital technologies and act proactively.
• Excellent communication skills ( inclusive of copywriting and presentations)
• Multitasking and analytical skills.
• Bias for Action
• Experience in coordinating and controlling concurrent projects and deadlines.
• Organizational and time management skills.
• High comfort and functional level in Excel/ Google sheets. Fluency in Canva. Fluency in Word, PowerPoint, and G-Suite applications.

Benefits

• Financial: Market competitive total compensation package
• PTO: Vacation, Sick, & Holiday
• Health Benefits: Comprehensive insurance package including Medical, Dental, & Vision
• FREE MAKEUP!!!

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