Job Description

Job description

Summary:

The Sales and Marketing Director is responsible for driving occupancy through strategic marketing initiatives and cultivating strong relationships with potential residents and their families while promoting the company.

Position Details:

Monday – Friday, 8:00 AM to 5:00 PM CST. This position may also require you to work evenings and/or weekends on occasion depending on business needs.

Physical Working Conditions:

• Prolonged periods of sitting at a desk and working on a computer.
• Constant and repetitive movement of fingers, hands, and wrists.
• Must be able to stand, walk, bend, and stoop on an occasional basis.
• Ability to travel for marketing and company events.

Responsibilities

• Develop and maintain brand standards and guidelines for Better Living Management Services and their respective clients.
• Develop and implement comprehensive marketing strategies to attract potential residents to our assisted living facility.
• Conduct market research to identify target demographics and assess competitor offerings.
• Create compelling marketing materials, including brochures, advertisements, and digital content, to effectively communicate the benefits of our facility.
• Build and maintain relationships with referral sources, such as healthcare professionals, social workers, and community organizations, to generate leads.
• Coordinate and participate in community events, workshops, and seminars to raise awareness of our facility and establish our presence in the community.
• Conduct tours of the facility for prospective residents and their families, highlighting the amenities and services we offer.
• Stay informed about industry trends, best practices, and regulatory requirements related to assisted living facilities.
• Uphold our commitment to providing exceptional customer service and fostering a supportive and welcoming environment for residents and their families.
• Content moderation (comment sections, direct messages, reviews, etc.)
• For all channels, write, proofread, and edit creative and technical content as needed.
• Maintain marketing budgets.
• Analyze and report on the performance and efficiency of campaigns developing key performance indicators and benchmarks.
• Conduct market research and analyze trends to identify new marketing opportunities, competitor offerings and demographic data.
• Carry out other duties as assigned by supervisor or as necessary to maintain quality and continuity of services, safety of residents and security of premises.
• Other duties as assigned.

Qualifications:

• A sensitivity and aptitude for working with the elderly and/or disabled persons.
• Possess skills to communicate effectively with co-workers, residents and family members.
• A minimum of 3 years’ experience working with the senior population.
• Must pass a criminal background check.
• Bachelor’s degree in marketing, sales or a related field is preferred, but not required.
• Has 3-5 years of Sales or Marketing experience.
• Previous experiences in the healthcare or senior living industry
• Proficiency in Microsoft Office tools and Microsoft Outlook.
• Possessing excellent communication and language skills.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Ability to Commute:

• Ottumwa, IA 52501 (Preferred)

Ability to Relocate:

• Ottumwa, IA 52501: Relocate before starting work (Required)

Willingness to travel:

• 25% (Preferred)

Work Location: In person

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