Job Description

Job Description

Job Description

FUNCTION:

This position is responsible for helping to energize growth strategies to enhance brand visibility, which in turn generates an increase in donors, shoppers, job seeker utilization and financial support. This individual will play a lead role in analytics, understanding our donor base and identifying activities that drive engagement, support business objectives and provide unique opportunities to grow the Goodwill brand.

1. Provide analytics and data to understand customer trends, demographics of donors and shoppers. Monitor and analyze content performance to optimize and improve future campaigns.
2. Create high-quality and creative content for digital platforms including social media (Facebook, Instagram, LinkedIn, Snapchat, Pinterest, Twitter), and other pertinent platforms, website, digital signage, and email campaigns. Oversee and execute LinkedIn social media and e-marketing, optimizing the platform strategy based on analytics.
3. Develop new public relation strategies, tactics and maintain relationships with media across mainstream outlets to enhance visibility and organizational reputation.
4. Partner with all media-related vendors, signage vendors etc. to ensure brand continuity.
5. Work with internal staff to ensure consistent communication and messaging strategies to promote brand engagement and community awareness.
6. Draft content, talking points, scripts and press materials, including but not limited to statements, fact sheets, press releases, and testimonials.
7. Manage outsourced marketing services on the necessary basis to develop creative assets for use across all platforms, including but not limited workforce development, human resources and philanthropy, maintaining brand guidelines.
8. Stay up to date with industry trends and best practices to remain fresh and relevant.
9. Manage organizational archives, photography assets and photo releases. Develop new opportunities to expand education and training services offered and populations served.
10. Produce visual content, such as videos, graphics, and photos, to enhance storytelling and engage with our audience
11. Develop internal signage, posters, and flyers as needed.
12. Demonstrate commitment to Goodwill Industries of South Mississippi’s policies and procedures, including but not limited to, attendance, confidentiality, conflict of interest and ethical responsibilities. Demonstrate commitment to Be Values of Be Accountable, Be Collaborative, Be Awesome.

• B.A./B.S. degree in marketing, public relations, journalism or communications preferred.
• 3-5 years of public relations and marketing experience required.
• Experience with WordPress, CRMs, & Office Suite required.

• Website design and maintenance abilities.
• Expert level experience with Facebook, Instagram, LinkedIn, Snapchat, Pinterest and Twitter.
• Excellent written and verbal communication skills as well as exceptional organizational skills and the ability to meet deadlines.
• Ability to think critically, evaluate and make decisions without immediate supervision
• Capacity to see strategically and synthesize with leadership
• Exhibit strategic capacity, analytical and excellent communications skills
• Flexible leadership – ability to support diverse management styles
• Customer relations – internal and external
• Effective and efficient time management
• Must be a strong team player who is willing to support and interact well with external and internal teams alike and be able to work effectively as part of a team

or independently.

• Ability to work in a dynamic, fast paced environment
• Good driving record and a personal vehicle

Reasonable Accommodation Statement:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions.

I have read and understand this job description. This description complies with company policies and procedures. The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate.

Job Tags

Similar Jobs