Email Marketing Specialist Job at ClifyX, South Plainfield, NJ

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  • ClifyX
  • South Plainfield, NJ

Job Description

Job Summary:

We are looking for an Email Marketing Specialist who will be responsible for planning, developing, implementing, and managing the overall email marketing strategy. You will play a key role in enhancing our outreach, nurturing client and candidate relationships, and driving business growth through effective email campaigns.

Key Responsibilities:
  • Develop and implement comprehensive email marketing campaigns to engage clients, candidates, and partners.
  • Build, segment, and maintain email lists , ensuring clean data and accurate targeting.
  • Design and optimize email templates for various campaigns (lead generation, follow-ups, newsletters, announcements, etc.).
  • Collaborate with sales and recruitment teams to gather content and create targeted campaigns.
  • Track and analyze campaign performance (open rates, CTR, conversion rates) and provide insights and recommendations for improvement.
  • A/B test subject lines, content, and CTAs to optimize results.
  • Ensure compliance with email regulations (CAN-SPAM, GDPR, etc.).
  • Research industry trends to suggest new approaches to email marketing strategies.
  • Collaborate with designers, copywriters, and developers to ensure email content and design align with brand guidelines .
  • Work closely with the Client team to support lead generation efforts and nurturing campaigns.
Requirements:
  • 2-5 years of experience in email marketing (preferably in staffing, recruitment, or IT services industries).
  • Proficiency in email marketing tools such as Mailchimp, HubSpot, Constant Contact, Zoho Campaigns, etc.
  • Strong understanding of email deliverability, list segmentation, and personalization strategies .
  • Analytical mindset with experience in monitoring and improving campaign performance .
  • Familiarity with marketing automation platforms .
  • Basic HTML/CSS skills for email customization (a plus).
  • Excellent written and verbal communication skills.
  • Ability to work independently and collaboratively with cross-functional teams.
Preferred:
  • Experience in staffing/recruitment industry marketing .
  • Knowledge of CRM tools like Salesforce, Zoho, or similar platforms.

Salary: Competitive (based on experience)
Working Hours: Flexible (based on campaign needs)

Job Tags

Flexible hours,

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