Job Description

Position: Digital Marketing Specialist Location: Baltimore (On-site) Salary: $70,000 to $100,000 Are you ready to embark on an exhilarating journey with a team that's passionate about making a difference? Pharmaron is thrilled to invite you to join us as our newest Digital Marketing Specialist ! If you're craving a role that offers challenges, growth, and meaningful impact, then this is the opportunity you've been waiting for. Job Overview: The Digital Marketing Specialist will be responsible for developing, implementing, and managing digital marketing campaigns focused on participant recruitment for clinical research studies. This role plays a key art in increasing public awareness of opportunities for participation in clinical research, enhancing participant engagement, and improving enrolment metrics in compliance with regulatory and ethical standards. Responsibilities: Develop Digital Campaigns: Design, execute, and manage multi-channel digital marketing campaigns, including but not limited to SEO, SEM, email marketing, social media, content marketing, and display advertising. Participant Recruitment Strategy: Design and execute digital strategies specifically aimed at recruiting healthy volunteers and patient populations for Phase I-IV clinical trials, using audience targeting, geotargeting, and demographic segmentation. Content Creation & Management: Create compelling and engaging content for various digital platforms, including websites, social media, and email newsletters. Landing Page Optimization for Recruitment: Create and optimize landing pages and digital assets to ensure high conversion rates for participant sign-ups, with a strong understanding of user experience (UX), readability, and ethical considerations for health communication. Search Engine Optimization (SEO): Optimize website content, landing pages, and blogs to increase organic search traffic. Conduct keyword research, SEO audits, and performance analysis. Vendor and Recruitment Platform Management: Manage and optimize paid advertising campaigns on Google Ads, Facebook, Instagram, LinkedIn, and other platforms as needed to support enrolment goals. Monitor and report on campaign performance, ROI, and make adjustments as needed. Social Media Marketing: Plan and execute social media strategies across platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok. Analyze social media trends, engagement, and audience insights. Analytics & Reporting: Use tools like Google Analytics, SEMrush, and social media insights to track and measure campaign performance, website traffic, user behavior, and other key metrics. Provide detailed reports and recommendations for optimization. Email Marketing: Create and manage email marketing campaigns including segmentation, automation, A/B testing, and performance tracking. Adherence to Good Clinical Practices (GCPs), and Pharmaron's Standard Operating Procedures (SOPs) and ensure all marketing and recruitment materials are IRB-approved and compliant with FDA, GCP, and HIPAA regulations for advertising clinical studies. What We're Looking For: Bachelor's degree in Marketing, Communications, Business, or related field. Minimum of 2 years of experience in digital marketing or a related field. General understanding of GCP/ICH Guidelines and Codes of Federal Regulations. Strong knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing. Proficient in using digital marketing tools such as Google Ads, Google Analytics, Facebook Ads Manager, and others. Experience working in a CRO site or clinical trials environment with clinical trial subject recruitment tools and platforms is a plus. Knowledge of healthcare compliance and advertising regulations, especially regarding human subject recruitment is a plus. Why Pharmaron? Pharmaron is a premier service provider for the life sciences industry. Founded in 2004, Pharmaron has invested in its people and facilities and established a broad spectrum of research, development, and manufacturing service capabilities throughout the entire drug discovery, preclinical, and clinical development process across multiple therapeutic modalities, including small molecules, biologics, and CGT products. With over 21,000 employees and operations in the U.S., the U.K. and China. Pharmaron has an excellent track record in delivering R&D solutions to its partners in North America, Europe, Japan, and China. Collaborative Culture: You will thrive in our inclusive and collaborative environment, where teamwork and innovation go hand in hand. Here, your voice matters, and your contributions make a real impact. "Employees Number One" and "Clients Centered" are the core cultural values at Pharmaron. Our culture, which sets Pharmaron apart from other organizations, has evolved from our deep commitment to our employees, partners, and collaborators. Benefits: As part of our commitment to your well-being, we offer a comprehensive benefits package: Insurance including Medical, Dental & Vision with significant employer contributions Employer-funded Health Reimbursement Account Healthcare & Dependent Care Flexible Spending Accounts 100% Employer-paid Employee Life and AD&D Insurance, Short and Long Term Disability Insurance 401k plan with generous employer match Access to an Employee Assistance Program How to Apply: Ready to seize this incredible opportunity? Join us at Pharmaron and be part of a dynamic team driving innovation and excellence in biopharmaceutical research and development. Apply online today! As an Equal Employment Opportunity and Affirmative Action employer, Pharmaron values diversity and inclusion in the workplace, fostering an environment where all individuals are empowered to succeed. Join us in our mission to make a difference in the world of life sciences.

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