Job Description
Marketing Manager - Dental Service Organization Location: Central Massachusetts (based near Worcester, MA)
Travel: Required within Massachusetts, primarily within 50 miles of Worcester
Compensation: Competitive salary with benefits
Position Overview
We are seeking a dynamic and experienced
Marketing Manager to lead the marketing function for a growing dental service organization with nine locations across Central Massachusetts. This individual will oversee a team of Practice Relations Directors (PRDs) while managing relationships with external vendors, spearheading referral and grassroots marketing efforts, and coordinating company-wide events, including our continuing education programs.
This is a hands-on leadership role requiring a balance of strategic planning, team leadership, vendor management, and active community engagement. The ideal candidate will have a strong background in multi-location small business marketing, with a proven ability to manage both B2B and B2C initiatives.
Key Responsibilities
Team Leadership & Practice Support - Provide direct leadership and oversight to PRDs, ensuring they effectively build and maintain referral relationships within their territories.
- Visit practices and referring providers regularly to maintain strong relationships and support escalations as needed.
- Monitor and support field-based PRD activity, ensuring alignment with company goals and effective regional coverage.
Marketing Strategy & Vendor Management - Develop and execute comprehensive marketing strategies to drive patient acquisition, referrals, and overall brand visibility.
- Manage relationships with third-party vendors including PPC, digital marketing, and reputation management partners.
- Negotiate and manage vendor contracts, ensuring accountability, performance, and alignment with budgetary goals.
- Oversee grassroots marketing efforts, ensuring community presence and localized outreach.
Event Planning & Execution - Coordinate and oversee all company events, including continuing education programs for providers.
- Manage all logistics including venue selection, vendor coordination, registration, marketing materials, and event-day execution.
- Ensure quality, attendance, and overall success of events, delegating tasks to team members while maintaining accountability for outcomes.
Financial & Performance Oversight - Monitor marketing budgets and campaign performance, ensuring ROI and adherence to spending controls.
- Provide regular reporting on campaign effectiveness, referral growth, and practice-level marketing performance.
- Collaborate with leadership to refine strategies based on data and performance insights.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field required; Master's degree preferred.
- 5+ years of experience in marketing leadership, preferably in multi-location healthcare, dental, or related service industries.
- Demonstrated experience managing external vendors, contracts, and marketing campaigns.
- Strong event planning and execution experience, including professional education or customer engagement events.
- Solid understanding of B2B and B2C marketing principles, grassroots marketing, and community outreach.
- Excellent leadership, communication, and relationship-building skills.
- Ability to travel regularly throughout Massachusetts to practices and referring providers.
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