Job Description
We are the world's largest emblem manufacturer and embroidery services with 8 strategic locations throughout the US, Canada, Mexico, and Europe. We have been trusted year after year by customers for over 30 years to provide high-quality products and embroidery services that help customers create a great look, have memorable experiences, and promote their brand. We offer a wide variety of emblem options, ranging from traditional embroidered to FlexStyle patches and everything in between. Our culture is represented by our Core Values: Stay positive, Get the Job Done, Customer Centricity and 100% Committed to the team.
JOB SUMMARY
The Content Creator plays a key role in developing and executing visual and written content that supports the brand's marketing strategy, e-commerce initiatives, and social media presence. This role works collaboratively across teams - Brand, Creative, E-commerce, and PR/Social - to produce high-quality, on-brand content that drives engagement, builds community, and communicates the brand's value in both B2B and B2C channels. The ideal candidate is a creative storyteller with a strong eye for detail, visual composition, and digital trends, capable of taking projects from concept to completion.
ESSENTIAL DUTIES AND RESPONSIBILITIES Content Creation & Production
- Develop and produce visual, written, and multimedia content for social media, websites, email campaigns, and digital advertising.
- Capture and edit photo and video content (product, lifestyle, behind-the-scenes).
- Create branded assets such as graphics, GIFs, and short-form videos for Instagram, LinkedIn, TikTok, YouTube, and email.
- Write captions, headlines, and post copy consistent with brand tone and messaging.
- Support e-commerce by creating product imagery, banners, and category visuals optimized for conversion.
- Maintain a consistent aesthetic and storytelling approach across all digital platforms.
Campaign & Collaboration
- Partner with the Brand Director and Creative Manager to bring campaign concepts to life through storytelling and visuals.
- Collaborate with the E-commerce and Performance Marketing teams to produce content aligned with promotions, launches, and key marketing moments.
- Support PR and Influencer efforts with branded content for earned and paid partnerships.
- Participate in content planning meetings and contribute creative ideas for brand storytelling and audience engagement.
- Social Media & Digital Presence
- Create daily and weekly content calendars that align with marketing campaigns and product launches.
- Monitor trends, competitor activity, and emerging content formats to ensure brand relevance.
- Collaborate with the Social Media Manager or Community Manager on posting cadence, engagement strategies, and analytics reviews.
- Repurpose high-performing content across multiple formats (video clips, quotes, carousels, case studies).
Asset Management & Production Support
- Organize and maintain digital asset libraries for photos, videos, and creative files.
- Assist in photoshoot planning, set design, and execution (product, lifestyle, and event).
- Ensure all content adheres to brand guidelines for visual identity, typography, and tone.
- Collaborate with external photographers, videographers, and agencies when needed.
Qualifications - Proven experience producing photo, video, and graphic content for brand and social channels.
- Strong writing and editing skills with attention to grammar and tone consistency.
- Proficiency in creative tools: Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects) or Canva.
- Understanding of social media platforms, content algorithms, and SEO fundamentals.
- Strong organizational skills with the ability to manage multiple projects and deadlines
Skills Photography & Videography: Ability to shoot, edit, and produce professional-quality photo and video content for products, lifestyle, and social campaigns.
Graphic Design: Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva for digital assets, banners, and campaign visuals.
Video Editing & Motion Graphics: Skilled in Premiere Pro, After Effects, or CapCut for short-form and long-form video.
Visual Composition: Understanding of lighting, framing, color theory, and branding aesthetics.
Storytelling: Ability to translate brand values and product features into engaging, human-centered stories.
Content & Communication Skills - Copywriting & Caption Writing: Crafting concise, persuasive, and on-brand messages for different platforms.
- Content Planning: Building calendars and aligning content topics with campaign timelines and product launches.
- Tone Consistency: Maintaining consistent voice and brand personality across channels.
- Editing & Proofreading: Ensuring accuracy, clarity, and polish in all written content.
EDUCATION /EXPERIENCE Ability to Speak Spanish Preferred. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.
WORK ENVIRONMENT - Fast-paced, collaborative, and deadline-oriented.
- Frequent internal communication via email, chat, and project management platforms. In-office setting depending on company policy.
PHYSCIAL DEMANDS - Primarily a desk-based role with standard computer use.
- Occasional meetings or presentations may require standing or moving around an office or creative studio.
World Emblem is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.
World Emblem is proud to be a drug free workplace. All applicants will undergo a criminal background check, pre-placement drug screen, and are in compliance with E-Verify
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