Job Description

The Admissions Counselor position serves as a member of the Admissions team in the Office of Undergraduate Admissions. An Admissions Counselor is responsible for effectively managing a geographic territory; developing and utilizing a strategic plan to assist in the recruitment process; and representing High Point University during on and off-campus events. An Admissions Counselor is also responsible to identify, recruit, admit, and enroll academically qualified students in accordance with the philosophy of the University. The person in this position will keep in frequent contact with students, parents and counselors from his/her territory, demonstrating a level of understanding and sensitivity to the needs of all students. Qualifications: Education: Bachelor’s degree required. Experience and Training: Experience in admissions counseling, sales or customer service preferred. Knowledge, Skills, Ability: Strong interpersonal skills, excellent written and verbal communication skills, ability to maintain confidentiality of information, proficiency in Microsoft Office product and the Internet, ability to travel extensively, valid driver license with good driving record; must be insurable. Essential Functions: Creates Strategic Plan for attracting students with the right academic qualifications, from target high schools in assigned territory. Sets goals for assigned territory in regards to inquiries, applications, campus visitors, accepted students and enrolled students. Makes travel arrangements and manages travel schedule to visit target schools within travel budget. Travels 5-7 weeks in the fall and 2-3 weeks in the spring attending college fairs and private visits to targeted schools. Builds relationships with key high school guidance counselors and independent counselors in assigned territory; invites them to visit campus or attend a Counselor Open House at HPU. Manages evaluation of all completed files within assigned territory; makes initial admit/deny/waitlist decisions for prospective students. Meets with students and families after campus tours explaining application process, scholarship opportunities, study abroad, presidents seminar and answering all questions. Uses technical resources and predictive modeling to make informed decisions about student’s applications and outreach. Develops and maintains in-depth, up-to-date knowledge of the University’s academic and extracurricular programs. Develops and maintains expertise to conduct campus tours; goes through tour shadowing program; conducts tours whenever needed. Handles assigned duties during Admissions Events during the year: Open Houses, Early Registrations, Presidential Scholarship Program, Spirit Event, etc. Contributes to Admissions Team efforts by assisting other counselors as time permits. Maintains positive work atmosphere by acting and communicating effectively with students, students’ parents, faculty, co-workers and managers. Other duties as assigned. Accountability: Contributes to the development and achievement of HPU’s recruitment objectives.

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